Connecting Patients with Clinical Trials with Empathy
Roles
-
Visual Brand Management
-
UX/UI Design
-
Graphic Design
Tools
-
Adobe Photoshop
-
Adobe Illustrator
About Antidote
More than 80% of medical research is delayed due to an inability to recruit participants. Antidote is a digital health company that aims to accelerate breakthroughs in potentially life-saving treatments by bridging the gap between medical research and the people who need it.
Bridging the gap
As the Senior Designer I collaborated with leadership, marketing, and cross-functional teams to evolve the Antidote brand and 360° marketing design to support Antidote's mission to maximize clinical trial enrollment.
The Antidote visual identity married microscopic imagery of medical drugs with that of empowered patients to present a brand image that connected equally well with trial sponsors and participants.
We built a strong community of empowered participants through highly optimized, data-driven social media campaigns, educational materials on medical research, landing pages, and user journeys. Landing page improvements alone increased patient conversions by 54%.
Below is a representative selection of design artifacts from my time at Antidote.
