Antidote brand management
Roles
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Visual Brand Management
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Graphic Design
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UX/UI Design
Tools
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Adobe Photoshop
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Adobe Illustrator
About Antidote
More than 80% of medical research is delayed due to an inability to recruit participants. Antidote is a digital health company that aims to accelerate breakthroughs in potentially life-saving treatments by bridging the gap between medical research and the people who need it.
Bridging the gap
As the Senior Marketing Designer I collaborated with leadership, marketing, and product design to establish a flexible design system to support Antidote's mission to maximize clinical trial enrollment through participant outreach programs and the Antidote Match clinical trial search tool.
The Antidote visual identity married microscopic imagery of medical drugs with that of empowered patients to present a brand image that connected equally well with trial sponsors and participants.
But the story of clinical trial enrollment isn't the story of Antidote. It is the story of the participants who make clinical trials possible. We built a strong community of empowered participants through highly optimized, data-driven social media campaigns, educational materials on medical research, landing pages, and user journeys.
Below is a representative selection of design artifacts from my time at Antidote.
